Bill Wisch is a recognized pioneer in the study
of showmanship.
He spent three years
researching the careers of P.T.Barnum, George M. Cohan,
Mohammed Ali and Harry Houdini to discover what made them such great showmen.
He then developed and applied their common success
principles into a one-man show,
"The
Magic Word is Showmanship",
and presented it throughout the 1980's to sales and marketing groups and
divisions of many Fortune 500 companies,
including; IBM, Pfizer, M&M Mars, Minolta, Minwax, Delta and Johnson & Johnson.
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Bill is currently a contributing writer about showmanship for "Networking Times Magazine"
and is
available for keynote speeches, corporate seminars or private instruction.